Seasonal Marketing Wheel

A living rhythm for the year. Inner ring: seasonal identity. Core: evergreen medical education. Outer ring: the trend hook. Pins: the named campaigns and dates that make it concrete.

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Jan — Trend hook: New Year, New MeJan — Trend hook: New Year, New MeJan — Evergreen med-ed: Medical-grade gut educationJan — Evergreen med-ed: Medical-grade gut educationJan — Seasonal identity: Reset & protectJan — Seasonal identity: Reset & protectFeb — Trend hook: New Year, New MeFeb — Trend hook: New Year, New MeFeb — Evergreen med-ed: Medical-grade gut educationFeb — Evergreen med-ed: Medical-grade gut educationFeb — Seasonal identity: Reset & protectFeb — Seasonal identity: Reset & protectMar — Trend hook: Spring ResetMar — Trend hook: Spring ResetMar — Evergreen med-ed: Mitochondrial and metabolic healthMar — Evergreen med-ed: Mitochondrial and metabolic healthMar — Seasonal identity: Rise & refuelMar — Seasonal identity: Rise & refuelApr — Trend hook: Spring ResetApr — Trend hook: Spring ResetApr — Evergreen med-ed: Mitochondrial and metabolic healthApr — Evergreen med-ed: Mitochondrial and metabolic healthApr — Seasonal identity: Rise & refuelApr — Seasonal identity: Rise & refuelMay — Trend hook: Beach body — reclaimedMay — Trend hook: Beach body — reclaimedMay — Evergreen med-ed: Healthy aging and cellular repairMay — Evergreen med-ed: Healthy aging and cellular repairMay — Seasonal identity: Build the future selfMay — Seasonal identity: Build the future selfJun — Trend hook: Beach body — reclaimedJun — Trend hook: Beach body — reclaimedJun — Evergreen med-ed: Healthy aging and cellular repairJun — Evergreen med-ed: Healthy aging and cellular repairJun — Seasonal identity: Build the future selfJun — Seasonal identity: Build the future selfJul — Trend hook: Travel & holiday seasonJul — Trend hook: Travel & holiday seasonJul — Evergreen med-ed: Circadian and travel-health educationJul — Evergreen med-ed: Circadian and travel-health educationJul — Seasonal identity: Rest & travel wellJul — Seasonal identity: Rest & travel wellAug — Trend hook: Travel & holiday seasonAug — Trend hook: Travel & holiday seasonAug — Evergreen med-ed: Circadian and travel-health educationAug — Evergreen med-ed: Circadian and travel-health educationAug — Seasonal identity: Rest & travel wellAug — Seasonal identity: Rest & travel wellSep — Trend hook: Back to realitySep — Trend hook: Back to realitySep — Evergreen med-ed: Nervous-system and resilience scienceSep — Evergreen med-ed: Nervous-system and resilience scienceSep — Seasonal identity: Ground & focusSep — Seasonal identity: Ground & focusOct — Trend hook: Back to realityOct — Trend hook: Back to realityOct — Evergreen med-ed: Nervous-system and resilience scienceOct — Evergreen med-ed: Nervous-system and resilience scienceOct — Seasonal identity: Ground & focusOct — Seasonal identity: Ground & focusNov — Trend hook: Black Friday → Advent & giftingNov — Trend hook: Black Friday → Advent & giftingNov — Evergreen med-ed: Perimenopause and hormone healthNov — Evergreen med-ed: Perimenopause and hormone healthNov — Seasonal identity: Thrive through transitionNov — Seasonal identity: Thrive through transitionDec — Trend hook: Black Friday → Advent & giftingDec — Trend hook: Black Friday → Advent & giftingDec — Evergreen med-ed: Perimenopause and hormone healthDec — Evergreen med-ed: Perimenopause and hormone healthDec — Seasonal identity: Thrive through transitionDec — Seasonal identity: Thrive through transitionJanFebMarAprMayJunJulAugSepOctNovDecFY25

Operating System

  • SocialFrida
  • EmailJosefin
  • Content & SEOElisabeth
  • Paid adsStrategy / always-on

Meta and Google are the main sources of new customers and paid efforts run all year.

Content Pillar Framework

Relatable & educational40%

Reach and trust

People & proof25%

Credibility and conversion

Deep education20%

Authority and saves

Brand world15%

Desire and differentiation

Governance

Monthly review meeting: Check results against that month's seasonal focus and adjust the next month's plan.

A living system — always overridable by real-time trends or health news.